Embarking on an Ordinary Year
In December 2019 and January 2020, I anticipated my greatest challenge for the year would be introducing and soliciting buy-in for the Office’s newly designed and rebranded social innovation efforts. Formerly known as the Advancing Kids Innovation Program, we rebranded as the Childhood Prosperity Lab (the Lab) in January 2020. The rebranding provided an effort to simplify the Lab’s vision and mission, clarify the stakeholder groups we seek to engage, and streamline the services offered in order to more effectively and succinctly communicate the goals, intentions, rationale, and values driving our social innovation efforts. While I was confident in everything we created, I was unsure how the Lab would be received by existing and potential stakeholders.
In addition to creating visibility and traction for the Lab, I wanted to begin laying the foundation for the Lab to become a national resource for advancing innovative strategies that help all children flourish, thrive, and succeed by focusing on four priority areas:
- Partnerships: develop new or enhance existing partnerships with changemakers who are creating solutions to the social, environmental, and behavioral challenges that children and families face that are more effective, sustainable, and equitable than current approaches.
- Evaluation: develop and begin implementing a strategy to understand and document the Lab’s ability to cultivate and advance innovative strategies that help all children reach their full potential.
- Case Examples: enhance the Lab’s storytelling capacity by developing case examples that demonstrate our capacity to meaningfully advance social innovations that address critical, contemporary child health, development, and well-being needs.
- Sustainability: identify strategies and resources needed to support the Lab’s continued sustainability and efforts to help all children prosper.
When an Ordinary Year Became Something Else
While I knew our work plan for 2020 was ambitious and that meeting all of the goals would be challenging, what I did not anticipate was doing this work in the midst of ever-changing, complex, unprecedented circumstances of which no one could have planned against:
- A novel coronavirus leading to a global pandemic that resulted in the loss of over 2,000,000 lives around the world, according to Johns Hopkins Coronavirus Resource Center.
- Renewed national and international visibility and engagement in the Black Lives Matter movement after the killing of George Floyd. The political will and movement building project was initiated in response to the 2013 acquittal of Trayvon Martin’s killer, George Zimmerman, according to Black Lives Matter.
- A contentious presidential campaign and election that resulted in a new president and our nation’s first Black, Asian American, and female vice president, and a violent and deadly protest at the U.S. Capitol Building as lawmakers met to certify the election results.